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local December 4, 2018

Selling Your Ashford Home? How To Attract Buyers

If you are selling your Ashford home, you need to think about the likely buyers. Even though your home holds many fantastic memories, you must provide prospective buyers with reasons to fall in love with your home. In fact, given the competitive nature of the property market, you need to provide reasons to grab people’s attention and attract buyers to even look at what is on offer at your home.

We’re pleased to say we have helped many Ashford homeowners sell their property, and we know a thing or two about attracting buyers.

The starting point is decluttering your property

You probably don’t need to be told that your home should be as clean and as spacious as possible before placing it on to the market. A decluttering of your property is the starting point when it comes to making it as presentable as possible to appeal to respective buyers.

There are also many reasons why you should call on the services of an experienced local agent, but pricing your property properly is one of the strongest reasons. While knowing the average property price in your area is interesting, is it informative as to what you should price your property as? Your home may not be like the average property, so why should it be priced at the average level?

Pricing is essential in attracting attention for your home

At Stevens Property Sales and Lets, we are delighted to say we have helped many local homeowners sell their home, and a lot of this is down to pricing their home effectively. If you price your home too low, you may sell fast but you will lose out on a lot of money. If you price your home too high, you may struggle to generate interest and then if you later lower the price, many buyers will question what is wrong with your home.

Therefore, pricing your property properly is crucial, and this is an area where the expertise of a local agent makes all the difference. The following steps will also make a difference:

·         Consider the first impression your property makes

·         Sell the local area, not just your home

·         Be proactive when it comes to promoting the property

·         Can you offer extras or incentives?

All these steps will make a difference. It is easy to focus on the inside of the home, but the outside of your property is the first thing a prospective buyer sees. Therefore, if this sets low expectations, you may struggle to win prospective buyers over. You must ensure the outside of your property is clean, welcoming, spacious, functional and offering something that makes people take notice.

Of course, you don’t just need to consider the outside of your home when selling property, you need to consider your local area. By promoting the local area, you provide prospective buyers with many reasons to consider your home and help them to feel as though they can settle in this area.

You can help in promoting your property

While we will do everything, we can to promote your property, you may find it helpful to be proactive on social media. Sharing images and video clips of your home and the local area, with a link to the webpage where your property is listed, may conjure up interest and attention in the home.

Also, if there are fixtures, fittings or furniture that you are happy to leave in the home, inform prospective buyers as this may make your home more appealing.

Even though there is a lot of focus in the media about the fall in supply of property to the market, selling your home is a competitive sector. Therefore, you must work hard to gather attention and make sure people take notice of what your home has to offer.

At Stevens Property Sales and Lets, we’re pleased to say we have helped many local homeowners sell their home, and we look forward to assisting you too.


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